Developing Your Marketing Strategy for 2026
Join Debbie Hutchison and Kate Mason for Business Gateway’s marketing strategy programme with two hands-on workshops created to boost confidence, spark creativity, and help shape a marketing plan that is truly unique to your business.
Workshop 1, on Friday 30th January (9.30am–4.30pm), sets the scene with an introduction to what marketing really means, an exploration of the 8P’s, and a look at how strong branding can boost a business. You’ll start building the foundations of your own personalised marketing plan, with a light lunch included.
Between sessions, you’ll work on key activities such as competitor analysis, defining your USP, and creating a clear customer persona, all essential for building a strategy that truly fits your business.
Workshop 2 on Friday 6 February (9:30am–4:30pm), brings everything to together, you’ll explore marketing channels and tactics, build your own strategy framework, and create a focused action plan for your next steps. Lunch is included, and there’s time for one-to-one support with our consultant after the workshop (3:00–4:30pm) for any extra support or questions.
Please note: Your booking includes both sessions. Please bring your laptop and charger, and let us know if you have any dietary requirements for lunch.
Event Details
When: 30th January & 6th February, 9:30am - 4:30pm
Where: Letham4All, The Hub, Perth